Bircom, the foundations of which were laid in the 1970s, is a company that provides nationwide distribution, localization, training, field installation support, central management services and after-sales services for many global brands. The company, which started to open experience stores last year, recently opened the Coliseum Acarkent store after Kanyon. Bircom CEO Can İlkhan states that the digital world affects every subject in companies such as customer expectations, production, business conduct, marketing and distribution. “Many companies use video conferencing to provide access among their geographically dispersed teams. In Turkey, meeting in a meeting room is still seen as the primary form of communication, but the interest in video and audio conferencing solutions is increasing.”