Bang & Olufsen, where powerful sound and design come together, announces its collaboration with Ferrari, the pioneer of motor sports.
Bang & Olufsen is creating a new collection with motor sports pioneer Ferrari. This collection highlights Bang & Olufsen's aluminum excellence while celebrating both brands' passion for aesthetics, power and precision with the redesign of a range of headphones and speakers including the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX in-ear headphones and portable speaker Beosound Explore . All these products are integrated with the striking shade of red, which is the signature of the Ferrari brand.
Bang & Olufsen CEO Kristian Teär states that he is excited about this collaboration and adds: “This collection is a combination of top performance, elegant aesthetics and meticulous craftsmanship. "The unique heritage of both brands makes this collaboration unforgettable."
Both brands have been at the forefront of innovation for more than half a century. Bang & Olufsen has been shaping the global audiovisual scene since 1925, while Ferrari has been disrupting the automotive industry since 1947. More than 150 years of innovations in total from both brands are poured into this collaboration.
INSPIRED BY THE SUPER CAR. A SOUND TO SEE.
Christoffer Poulsen, Bang & Olufsen's Senior Vice President of Business Development and Strategic Partnerships, states that the collection is a departure from the brand's traditional approach: "This collection is different. They are statement pieces. Like supercars, they show and announce themselves wherever they are."
Each of the products in the collection is anodized in Ferrari's iconic red and finished with Bang & Olufsen and Ferrari's logo.