Bang & Olufsen and Ferrari have signed a deal that brings speed and music together. With this agreement, the Bang & Olufsen logo is placed on the rear wing of the SF-23 driven by Charles Leclerc and Carlos Sainz.
Combining technology with timeless designs; and Bang & Olufsen, which is frequently mentioned with its design touches on music; It signed an agreement with Ferrari, one of the signature brands, to provide brand and speed enthusiasts with a world-class first-class experience. With this agreement, Bang & Olufsen will appear on SF-23 with on-board branding at the 2023 Formula 1 Grand Prix races. Following its on-board branding, it will offer music and speed together to the team's fans with activation both on the race track and in Maranello.
Bang & Olufsen will be present with its most advanced Beolab speakers and impressive TV systems to capture fascinating moments trackside and in the paddock throughout Formula 1. With this partnership with Scuderia Ferrari, speed enthusiasts will be provided with a unique music experience.
To see and experience powerful sound and timeless designs together; You can visit Bang & Olufsen Akasya and Bang & Olufsen Kanyon stores.